Legal

Privacy Policy

How Hedgehog Marketing collects, uses, and protects your personal information.

What is Personal Information and Why Do We Collect It?

Personal Information refers to data identifying an individual, such as names, addresses, email addresses, and phone numbers.

We collect information through interviews, correspondence, telephone, email, social media, websites, cookies, and third parties - including through our website (hedgehogmarketing.com.au), client websites, media sources, and public materials.

Primary purpose: Delivering services, informing clients, and marketing activities.

Secondary purposes: Uses closely related to primary purposes where recipients would reasonably anticipate such use.

You can unsubscribe from marketing lists by written request at any time.

Cookies and tracking technologies

Our website uses cookies and third-party tracking tools to measure how people find and use the site. These tools are:

  • Google Analytics 4 — first-party analytics used to measure site traffic, user behaviour, and campaign performance. Data is processed by Google. You can opt out using the Google Analytics opt-out browser add-on.
  • Meta (Facebook) pixel — a third-party tracking pixel used to measure the effectiveness of our advertising on Facebook and Instagram, and to build advertising audiences. Data is sent to Meta Platforms, Inc. You can manage your ad preferences at facebook.com/adpreferences.
  • Microsoft Clarity — a third-party session recording and heatmap tool used to understand how visitors interact with pages. Data is processed by Microsoft. You can opt out via your browser's cookie controls.

You can limit or block cookies at any time through your browser settings. Note that disabling cookies may affect the functionality of some parts of this site.

For privacy enquiries relating to tracking, contact us at hello@hedgehogmarketing.com.au.

Training Bookings

When you book a training program at book.hedgehogmarketing.com.au, we collect your name, business name, ABN, email address and phone number. When you accept our terms and conditions, we also collect your drawn signature, your typed name, and the IP address and time of that acceptance - this is kept as evidence the agreement was made.

Payments are handled by Airwallex. Your card details go directly to Airwallex and never reach our servers. If you're on an instalment plan, Airwallex stores your card against a payment consent so the remaining instalments can be charged automatically on their due dates.

Booking data is stored with Supabase, our database provider. Transactional emails, such as booking confirmations, are sent through Resend. The site itself runs on Cloudflare. Each of these providers processes your information on our behalf.

Once you accept the terms, a signed copy is emailed to you and kept on our records. To access or correct any of this information, contact us at hello@hedgehogmarketing.com.au.

Sensitive Information

Sensitive information includes racial or ethnic origin, political opinions, political association membership, religious or philosophical beliefs, trade union membership, professional body membership, criminal records, or health information.

Sensitive information is used only for:

  • The primary collection purpose
  • Secondary purposes directly related to the primary purpose
  • With your explicit consent
  • As required or authorised by law

Third Parties

We collect Personal Information directly from individuals where reasonable and practicable. When third parties provide information, we take reasonable steps to inform individuals of such disclosure.

Disclosure of Personal Information

Personal Information may be disclosed when:

  • You consent to use or disclosure
  • Required or authorised by law

Security of Personal Information

Personal Information is stored securely against misuse, loss, unauthorised access, modification, or disclosure.

When no longer required, reasonable steps are taken to destroy or permanently de-identify data. Client files are retained for a minimum of 7 years.

Access to Your Personal Information

You may access, update, and correct held Personal Information, subject to exceptions. Written requests are required. No fee applies to access requests, though administrative charges may apply for copies. Identification verification may be required for protection purposes.

Maintaining the Quality of Your Personal Information

We maintain current and accurate data. Please notify us promptly of inaccuracies or outdated information so we can update our records in a timely manner.

Policy Updates

This policy may change and remains available on our website.

Privacy Policy Complaints and Enquiries

Contact us at hello@hedgehogmarketing.com.au