Meta Ads Training

Facebook & Instagram Ads, Start to Scale

• Business Manager setup and navigationGet your Business Manager organised properly — ad accounts, pages, pixels and permissions all in the right place from day one.
• Campaign structure and objective selectionLearn how Meta's campaign structure works and how to choose the right objective — awareness, traffic, leads or conversions — for each goal.
• Custom, Lookalike and Saved audiencesBuild audiences from your customer data, website visitors and engagement, then create lookalikes that find more people like your best customers.
• Creative testing frameworksSet up structured creative tests so you know which images, videos, copy and formats perform — and can scale the winners with confidence.
• Meta Pixel and conversion trackingInstall and verify your Pixel, set up standard and custom events, and make sure Meta's algorithm has the conversion data it needs to optimise.
• Lead generation formsDesign native lead gen forms that reduce friction and capture quality leads without sending people to a landing page.
• Placement optimisation across platformsUnderstand how ads perform across Feed, Stories, Reels, Marketplace and the Audience Network, and when to let Meta auto-place vs. manual control.
• Campaign scaling strategiesLearn when and how to scale — horizontal scaling with new audiences, vertical scaling with budget increases, and how to avoid resetting the learning phase.
• Budget management and bid strategiesSet campaign and ad set budgets effectively, understand cost caps vs. bid caps, and know when to use each strategy.
• Reporting and performance analysisRead your results beyond vanity metrics — cost per lead, ROAS, frequency, and attribution windows that tell you what's actually working.

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